Kiss is launching a social platform, timed to coordinate with its current tour with fellow rock icons Motley Crüe and to build buzz for the October release of Monster, the band’s 20th studio album.

What makes this initiative a little different from other fan platforms is that it incorporates Ortsbo’s real-time translation among up to 53 languages, as well as including integration with Facebook, Twitter, Google+, YouTube, Flickr, Vevo and 12 additional social networks.

Ortsbo’s parent company Intertainment Media Inc. said the concept was to “effectively transform in-venue fan engagement during a live music performance into a global, social and merchandising experience.”

The Kiss Army social network also will collect a range of  information about Kiss fans that may be made available to advertisers, marketers, merchandisers, licensees and other partners.

Kiss bassist/vocalist Gene Simmons is a spokesman for and investor in Ortsbo. Intertainment Media Inc. is headquartered near Toronto, Canada, and has offices in New York, Los Angeles and San Mateo, Calif.

“We’re giving our fans a more powerful and meaningful way to communicate and engage with us while on tour. Every member of the Kiss Army brings pride and power we share and with Ortsbo’s technology we can reach anyone, anywhere, in any language through one single place on the web,” said Paul Stanley, Kiss guitarist/vocalist. “No matter where our fans are or what native language they speak, now all of them can be part of the tour plus purchase tour merchandise through one easy platform.”

Related links:

Intertainment Media – press release

Kiss –

Ortsbo –

Intertainment Media –