Brands and Content Marketing to be the Subject of Keynote Interview at World’s Premier Digital Content and Distribution Conference February 10-12 in Los Angeles

LOS ANGELES, January 21, 2015 – IDG World Expo and Digital Media Wire today announced that Antonio Lucio, Global Chief Marketing and Communications Officer, Visa has been added to the keynote speaker line-up for Digital Entertainment World (DEW).

Lucio will be speaking on Wednesday, February 11, a day that will focus primarily on presenting enlightening discussions focused around brands and content marketing topics in digital entertainment. The three-day conference takes place February 10-12, 2015, at the Hyatt Regency Century Plaza Hotel in Los Angeles, and covers the digital landscape of the global entertainment business and opportunities to monetize content.

“We are thrilled to have Antonio Lucio and VISA involved in DEW as the role and relationship of brands and digital entertainment grows,” said Ned Sherman, CEO of Digital Media Wire and DEW Co-Chair. “This is a great opportunity for DEW attendees to hear insights on what a global brand needs from the digital entertainment industry in order to have a real and lasting impact on its business and marketing objectives.”

Lucio is the chief marketing and communications officer for Visa Inc. In this role, he is responsible for managing one of the most recognized brands in the world, overseeing Visa’s global marketing, communications, branding, digital and CSR efforts. Previously Lucio held the titles global chief brand officer and chief marketing officer at Visa. Prior to joining Visa in December 2007, Lucio was the chief innovation and health and wellness officer for PepsiCo Inc., and prior to that, he was the senior vice president and chief marketing officer at Pepsi Cola International Beverages. In these positions, Lucio was responsible for the transformation and growth through marketing efforts for PepsiCo’s diversified portfolio of beverages. Lucio has more than 25 years of global marketing and brand management experience earned at some of the world’s most successful consumer packaged goods companies including Kraft General Foods, RJR Foods International and Procter & Gamble.

DEW includes over 100 sessions and 300 speakers on topics essential to the future of video, television, movies, music, brands, gaming and digital apps. Lucio joins an all-star line-up of previously-announced keynote speakers that includes:

  • Eddy Moretti, Chief Creative Officer, VICE Media Worldwide
  • Steve Mosko, President, Sony Pictures Television
  • Thomas Gewecke, Chief Digital Officer and Executive Vice President, Strategy and Business, Warner Bros. Entertainment
  • Ynon Kreiz, President, Maker Studios

Digital Entertainment World, a unique event focused on monetizing digital content, is the must attend B2B event and marketplace for global media and technology executives who want to evaluate the digital media landscape. This three-day event brings together leading industry executives from video, music, games and publishing — the entire digital content ecosystem. DEW is the place where content creators and owners, enabling technology providers, digital distributors and device manufacturers will connect to create the infrastructure and technology partnerships necessary to monetize digital content. For more information, please Registration for DEW 2015 is now open and tickets can be purchasedhere. The full agenda can be seen here.

DEW is a joint venture between IDG World Expo (, an award-winning producer of tradeshows and events, including the MacIT® Conference, the Electronic Entertainment Expo® (E3®), and The Game Marketing Summit, and Digital Media Wire (, a media and marketing consultancy and event producer with leading events including DMW Week NYC, NY Games Conference, Future of Television, Digital Music Forum and LA Games Conference.

For information on limited sponsorship opportunities, please contact Giovanni Stein at IDG World Expo. If you are interested in speaking at the event, please visit

Media Contacts:

Jim Benson
The Lippin Group
323.965.1990 ext. 327

Mario Gonzalez
The Lippin Group
323.965.1990 ext. 339

Matt Biscuiti
The Lippin Group