Games Industry Biz reports: “Nintendo has seemingly confirmed what many already assumed: it considers its mobile games to be more like marketing tools than revenue generators. The platform holder has had an erratic track record with mobile games since it first launched Super Mario Run in 2016, shutting down half of the titles it has published after just a few years. The latest shutdown occurred this week, with new IP Dragalia Lost ceasing operations on Wednesday. Speaking to Axios following this closure, a Nintendo spokesperson said: “While we feel the importance of generating revenue and profit through our mobile business, our basic strategy with the business is to expand the number of people who have access to Nintendo [intellectual property].'”
Nintendo: Mobile Strategy Is About Reaching New Audiences
- Advertisement -
