TVNewsCheck reports: “NBCUniversal today announced the strategic expansion of its global One Platform technology and content offering, “enabling marketers to manage multimarket campaigns across addressable linear TV, CTV, and premium digital video ad inventory in a single buy for the first time.” In partnership with FreeWheel, globally minded marketers now have access to global-to-local content from more than 190 countries spanning Europe, Asia, Australia and the Americas.”
