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Digital Music News reports: “After a successful funding round, Karta, a metaverse studio focused on in-game experiential marketing, has secured investment from industry pioneers across the music, gaming, sports, and finance industries. Launched as a startup in 2021 by music industry veteran Tony Barnes and Fnatic’s ex-Head of Events Erik Londré, Karta drives to make the metaverse accessible and practical for musicians, brands, and sports rightsholders. In two years, the studio has delivered several successful projects on Roblox, Fortnite, and Decentraland for clients like Amazon Music, Unilever’s Sunsilk, and, most recently, the K-pop girl group TWICE.”

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