The Hollywood Reporter reports: “The 2024 Paris Olympic Games are shaping up to be a blockbuster for NBCUniversal. According to Dan Lovinger, president, Olympic and Paralympic Sales, the company has already booked $1.2 billion in ad revenue for the games, which are still months away, and expects to surpass the advertising record for any Olympics (the 2020 Tokyo games nabbed just over $1.2 billion) in the coming weeks.”
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advertising NBCUniversal Expects Advertising Record For 2024 Paris Olympics, Will Benefit From Women’s...
