Music Business Worldwide reports: “Since launching in mid-2021, Karta, a metaverse studio that offers in-game experiential marketing, has attracted significant investment and struck major partnerships with brands such as Amazon Music, McDonald’s and Hugo Boss. Founded by industry veterans Erik Londré, former Head of Events at Fnatic, and music business veteran Tony Barnes, Karta bridges the gap between brands, artists, sports teams, and users in virtual worlds like Fortnite and Roblox.”
