YouTube Now Controls 9.7% Of U.S. Television Usage, Nielsen Says

Yahoo! Tech reports: “Connected TV usage of YouTube accounted for 9.7% of all U.S. TV viewing in March, according to Nielsen’s latest monthly tube consumption tracker, The Gauge. That’s up from 7.8% in March 2023 and 6% in March 2022. We made an effort to better understand Nielsen’s not-so-transparent methodologies two years ago.”