Next TV reports: “NBCUniversal said it is working with Google and LiveRamp to deliver more effective personalized commercials on connected TV. NBCU is implementing Google’s Display & Video 360 Publisher Advertiser Identity Reconciliation (PAIR) system, which enables it to make its own first-party data more compatible with data from clients.”
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advertising NBCUniversal Working With Google, LiveRamp To Use First Party-Data For Personalized CTV...
