Reston, Va. – Internet audience measurement firm comScore
announced that it has acquired the products division of Nexius, a provider of mobile
network analytics services.
Financial terms of the transaction were not
disclosed.
Reston, Va.-based comScore said it expects the acquisition will add
approximately $4 million to its 2010 revenues.
The company said the deal will
allow it to expand its product offerings targeted at mobile operators.
"The
explosive growth of mobile data services is driving growth and profitability in
the sector but has also dramatically increased the amount and complexity of
customer data that operators must manage in this highly competitive global
marketplace," said Dr. Magid Abraham, comScore president and CEO.
Related Links:
http://tinyurl.com/29254mx
