San Jose, Calif. – Online auction giant eBay (NASD: EBAY) announced on
Monday that it will acquire Germany-based online shopping club brands4friends,
in a deal valued at $200 million.
Founded in 2007, brands4friends counts 3.5
million members in Germany, and has hosted campaigns for more than 600 brands.
San Jose, Calif.-based eBay said the acquisition will strengthen its position
as a leading online fashion destination in Europe.
The company says it generates
more than $5.4 billion in clothing, shoes and accessories merchandise volume
annually.
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