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Ad Spending to Drop 9.1 Percent Globally in 2020, 7.0 Percent...
The Hollywood Reporter reports: "Zenith says ad spending is "beginning to return" after the coronavirus pandemic hit and sees digital advertising attracting more than...
ViacomCBS to Launch Connected Video Advertising Platform EyeQ
The Hollywood Reporter reports: "Marketers using the platform will be able to buy connected video ads from the CBS TV network, Comedy Central, BET,...
“The Worst Is Behind Us”: Media Giants Signal Turnaround for Ad...
The Hollywood Reporter reports: "In the latest financial quarter, entertainment giants' earnings reports revealed pain from the pandemic, but CEOs tried to focus on...
As Fall TV Premieres Are Scrambled by COVID, Network Marketers Adjust...
Variety reports: "With the kids back in school and Labor Day fast approaching, this is traditionally the time of year when the networks kick...
U.S. Ad Market to “Nearly Stabilize” in Second Half: Study
The Hollywood Reporter reports: "The U.S. advertising market will "nearly stabilize" in the second half of the year with a 2 percent decline "as...
Reddit Launches Ad Inventory Types to Give Advertisers More Control Over...
Social Media Today reports: "While Reddit is now up to 430 million users, many advertisers remain hesitant to invest in the platform because of...
Advertisers Rush to TV’s Debates, Election Coverage
Variety reports: "What will it take to get movie studios to start running TV ads again? Maybe the 2020 election."
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Disney Sells Ad Tech Firm TrueX To Marketing Data Company Gimbal
The Hollywood Reporter reports: "The Walt Disney Co. has sold its advertising technology firm TrueX to the marketing data company Gimbal."
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U.S. Pay TV Revenue to Drop to $56 Billion in 2025:...
The Hollywood Reporter reports: "U.S. pay TV revenue will drop to $56 billion in 2025, down from a peak of $105 billion in 2015,...
AppsFlyer: Facebook, Google, and Unity Ads dominate mobile advertising
VentureBeat reports: "Mobile measurement firm AppsFlyer said Facebook held the No. 1 spot in mobile advertising, followed by Google and Unity Ads in the...
