Home advertising

PepsiCo Picks Ten Startups to Mentor

PepsiCo has named the ten European startups that will make up the PepsiCo10, the company’s program for discovering and supporting emerging technology companies. These startups will work on pilot marketing initiatives with some of PepsiCo's leading brands.

DEW Startup Competition Entry Deadline – Jan. 1, 2017

Hey Everyone, To all of you involved in digital entertainment startups, the entry deadline for the 2017 Digital Entertainment World Startup Competition is this...

Maher's live show opens the curtains for Yahoo Comedy Channel

Bill Maher’s comedy special on Yahoo will be held Feb. 23, live and for free. Appropriately, his show that evening is at the San Jose Center for the Performing Arts, which is about 12 miles from Yahoo’s Sunnyvale headquarters.

Oregon newspaper reaches into community with webisodes

The Mail Tribune, a Dow Jones & Co. newspaper, has created "Dan & Dave Do Stuff," a web series that integrates itself into its community in a very literal way.

AdRoll to grow retargeting platform with $15m investment

AdRoll, a leading retargeting platform, has secured $15 million in a financing round led by Foundation Capital, with participation by previous investors Merus Capital and Accel Partners.

Unruly Gets $25 Million for Viral Video Ads [with show reel]

Unruly Media, the social video technology platform provider behind Old Spice's and several other successful major-brand campaigns, has secured $25 million Series A round of funding from Amadeus Capital Partners, Van den Ende & Deitmers and Business Growth Fund.

Conan O'Brien Sparks Interest in TV Everywhere

Turner Broadcasting is using the talents of Conan O'Brien and other stars from TNT and TBS to get viewers familiar with TV Everywhere, including what it can do and how to connect with it. The spots don't explain the entire process, however, since that would take longer than 30 seconds and is available only to pay-tv subscribers.

Five questions with Kevin Conroy, president of Univision Interactive Media

Kevin Conroy, president of Univision Interactive Media and Enterprise Development, took five with Digital Media Wire to discuss how Hispanic audiences consume and interact with digital media, and what his strategy is for maximizing the opportunities.

YouTube enables pay-per-view live events and stats

YouTube publishers with early access to YouTube Live can now monetize their live events with advertising or pay-per-view options that can be priced differently by country.

Guest Column: Tech, Drugs and Rock & Roll – Top 10...

In this guest column, Reid Genauer, Chief Marketing Officer of Magisto offers his "Top 10 Reasons Why SXSW Still Rules Supreme" and gives a video recap through a group of ten industry thought leaders who took videos from around SXSW.