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Music Videos Dominate YouTube Viewership
Out of the millions of videos streamed on YouTube’s site every day, music videos are by far the most popular.
According to ComScore, which will...
Zimbio raises $8.9 million for entertainment-centric content
Zimbio Inc. has raised $8.9 million for its popular entertainment website Zimbio.com and beauty do’s and don’ts site StyleBistro.com, led by Menlo Ventures.
Capital One Opens CityVille Branch
Capital One has integrated itself into three of Zynga’s most popular games, using recognizable elements from its TV commercials to deliver unique freebies and rewards that enhance the game for anyone who engages with them. One of the more innovative features is in "CityVille," where players can place a Capital One branded bank in their personal metropolis. Both companies said this opportunity was the first brand integration of its kind.
Guest Article: Success in SVOD Starts with Subscription Billing
The market for streaming video on demand (SVOD) is growing fast. A new report from Research and Markets predicted 306 million homes will use SVOD by 2020, up from an anticipated 161 million by the end of 2015. Moreover, by 2020, global SVOD revenue will reach $26,794 million, which is more than twice the total revenue expected in 2015. Many companies will successfully take advantage of this growing market, but others won’t make the cut. What makes a SVOD business successful?
Hulu Kicks the Super Bowl into the AdZone
Hulu unveiled AdZone 2012, a new section of the streaming video service in partnership with Advertising Age that’s devoted to what many people consider the most entertaining parts of Super Bowl Sundays through the years.
Fox Movie Mall virtual storefronts offer QR code mobile shopping
Twentieth Century Fox Home Entertainment and Taubman Centers have collaborated to establish Fox Movie Mall virtual storefronts, an upgrade from DVD vending machines that incorporate considerable marketing pizzazz for the studio’s Fox Movie Mall app.
PepsiCo Picks Ten Startups to Mentor
PepsiCo has named the ten European startups that will make up the PepsiCo10, the company’s program for discovering and supporting emerging technology companies. These startups will work on pilot marketing initiatives with some of PepsiCo's leading brands.
Maher's live show opens the curtains for Yahoo Comedy Channel
Bill Maher’s comedy special on Yahoo will be held Feb. 23, live and for free. Appropriately, his show that evening is at the San Jose Center for the Performing Arts, which is about 12 miles from Yahoo’s Sunnyvale headquarters.
Angry Birds Space promotions are literally out of this world [with...
Rovio’s strategy for today’s launch of Angry Birds Space goes beyond global domination to literally out of this world. Elements include Walmart, Samsung, National Geographic Books, and video from the International Space Station.
DEW Startup Competition Entry Deadline – Jan. 1, 2017
Hey Everyone, To all of you involved in digital entertainment startups, the entry deadline for the 2017 Digital Entertainment World Startup Competition is this...
