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Guest post: Changes in Facebook's news feed mean changes for reach...

Guest post: Facebook’s news feeds now favor posts that get the most engagement. Metia’s Corey Christiansen analyzed the effect this change has on messaging reach, and suggests what marketers can do about it.

PepsiCo Picks Ten Startups to Mentor

PepsiCo has named the ten European startups that will make up the PepsiCo10, the company’s program for discovering and supporting emerging technology companies. These startups will work on pilot marketing initiatives with some of PepsiCo's leading brands.

Fox Movie Mall virtual storefronts offer QR code mobile shopping

Twentieth Century Fox Home Entertainment and Taubman Centers have collaborated to establish Fox Movie Mall virtual storefronts, an upgrade from DVD vending machines that incorporate considerable marketing pizzazz for the studio’s Fox Movie Mall app.

YouTube pulls ads on 2 million inappropriate children’s videos

The Verge reports: "YouTube has removed more than 270 accounts and over 150,000 videos from its platform, and switched off commenting on 625,000 videos...

DEW Startup Competition Entry Deadline – Jan. 1, 2017

Hey Everyone, To all of you involved in digital entertainment startups, the entry deadline for the 2017 Digital Entertainment World Startup Competition is this...

How L’Oreal uses virtual reality to make internal decisions at its...

Digiday reports: "The L’Oréal Beauty Lab, as it’s referred to internally, is stacked with virtual reality glasses and installed with a VR screen that...

Oregon newspaper reaches into community with webisodes

The Mail Tribune, a Dow Jones & Co. newspaper, has created "Dan & Dave Do Stuff," a web series that integrates itself into its community in a very literal way.

Unruly Gets $25 Million for Viral Video Ads [with show reel]

Unruly Media, the social video technology platform provider behind Old Spice's and several other successful major-brand campaigns, has secured $25 million Series A round of funding from Amadeus Capital Partners, Van den Ende & Deitmers and Business Growth Fund.

Maher's live show opens the curtains for Yahoo Comedy Channel

Bill Maher’s comedy special on Yahoo will be held Feb. 23, live and for free. Appropriately, his show that evening is at the San Jose Center for the Performing Arts, which is about 12 miles from Yahoo’s Sunnyvale headquarters.

YouTube will kill unskippable 30-second ads next year

The Verge reports: "Google has announced that in 2018, it will end non-skippable 30-second ads that appear before a YouTube video. In a statement first...