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Facebook Ads Could Be Reaching Saturation Point
The Wall Street Journal reports: "Facebook Inc.’s platforms are starting to feel like homes with too much furniture. It is getting difficult to move...
TV Advertising Rose 3 Percent in Third Quarter, Says Analyst: “That...
The Hollywood Reporter reports: "MoffettNathanson's Michael Nathanson cites the return of sports and the elections as drivers of the gain for all TV spending,...
Super Bowl Advertisers Face a Tricky Playing Field
Variety reports: "Advertisers in next year’s Super Bowl are hoping they will get to party like it’s pre-pandemic 2020. Earlier this year, Fox Corporation...
Why ad buyers (and sellers) need to pay more attention to...
Digiday reports: "Like the proverbial tree falling in the forest, we all recognize that oftentimes the TV is on, but no one is in...
Global Ad Market Recovering Faster Than Expected From COVID-19, Says Analysts
The Hollywood Reporter reports: "Global advertising expenditure is set to fall in 2020 as the media industry confronts the coronavirus pandemic, but the overall...
‘The audience is the commissioner’: Decoding the Fortnite effect for marketers
Digiday reports: "A narrative has been allowed to swirl in media circles that Fortnite, Roblox et al., are the social networks of the future."
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‘Marketing at maximum intensity’: Publishers ready for rocketing ad spending from...
Digiday reports: "After the year we’ve just gone through, it seems dangerous to count on anything going into 2021."
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Instagram Adds Shopping Tags to Reels, the Next Step in its...
Social Media Today reports: "Instagram's found another way to add pressure to TikTok, this time by adding new shopping tags to Reels, it's TikTok...
Unity teams up with Snap to extend the reach of its...
VentureBeat reports: "Game engine maker Unity has teamed up with Snap to extend the reach of its ads and technology platform."
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‘We will be on even higher alert’: TV, streaming news outlets...
Digiday reports: "If CBS News Digital evp and gm Christy Tanner had her way, the inauguration of Joe Biden as U.S. president on Jan....
