Opinion and Analysis

Opinion and Analysis

Home Opinion and Analysis

In Graphic Detail: How Do Consumers Really Feel About the Metaverse?

Digiday reports: "Over the past year, the metaverse has grown from buzzword du jour to buzzword de l'annee. Tech companies, game developers and brands...

Yes, Blockchain Might Revolutionise Music Royalties. No, It’s Not Going to...

Music Business Worldwide reports: "There is currently a lot of noise around NFTs, smart contracts and crypto currencies – and some wild claims that...

Will Streaming Services Follow Amazon Music’s Lead and Raise Prices?

Hyepbot reports: "Ever since streaming music began there’s been one constant, the price for a monthly subscription to a streaming music service was always...

How Esports Organization Gen.G’s Cross-Market Strategy Helps Attract New Brand Partnerships

Digiday reports: "Like other world-spanning fandoms such as K-pop and anime, esports is a universal language that brands can use to reach consumers outside...

Why ‘The Currency in Web 3.0 is Not Crypto, It’s Trust

Digiday reports: "Unilever's chief digital and commercial officer is on edge: the global internet is being transformed. But that won't necessarily make it better....

The Metaverse is Trying to Figure Out Your Comfort Zone

C|Net reports: "If we're ever going to form a deeper society that lives between worlds, in virtual spaces as well as physical ones, we'll...

Time Spent Streaming Has Risen 18% Over the Past Year Nielsen...

Deadline reports: "A new report from Nielsen finds that total time spent streaming jumped 18% from February 2021 to February 2022. The “State of...

Streaming Overload: Viewers Feel Overwhelmed by Too Many Choices, Nielsen Survey...

The Hollywood Reporter reports: "Almost half of streaming users in the United States say they feel overwhelmed by the sheer amount of programming on...

Independent vs. Major Labels: Who is Growing Faster?

Hypebot reports: "The major labels’ combined revenue in 2020 was $15.2 billion, and in 2021 it was $18.7bn, representing 25% annual growth. If you...

In Graphic Detail: What Trends We Can See From Publishers 2021...

Digiday reports: "The pandemic's first year turned the publishing industry on its head, forcing executives to not only halt certain businesses, but to look...