marketing
Home marketing
USA Today to Be Sold at Starbucks Locations
McLean, Va. - Hoping to boost lagging circulation, Gannett's (NYSE: GCI)
USA Today said on Monday that it has struck a deal to begin selling its...
Classmates.com to Pay $9.5 Million to Settle Class Action
San Diego
- Online social network Classmates.com has agreed to pay nearly $10 million to
settle a class action lawsuit over claims of false advertising related...
Studios, Cable Co.'s Launch $30M Movies on Demand Promotion
Los Angeles - The major Hollywood studios and cable TV providers have partnered
on a $30 million national TV, print and online marketing campaign to...
YouTube Offers Indie Musicians a Share of Ad Dollars
San Bruno,
Calif. - Google's (NASD: GOOG) YouTube has
launched a new program for independent artists looking to make advertising
dollars from their music videos and live...
Universal Music to Test $6-$10 CD Pricing on New Releases
New York
- Major record label Universal Music Group plans to test a new pricing scheme
for CDs this year that will see discs priced between...
The Orchard Offers Digital Music Sales Analytics Tool
New York
- The Orchard (NASD: ORCD), a digital distributor of music and video, on Thursday launched a
new analytics tool, giving artists and labels using its...
Facebook, YouTube, Twitter, MySpace and the Story of Jay Park (AKA...
Los Angeles - If you pay any attention to Asian Entertainment news, you can't miss the story on Asian pop star Jay Park (AKA...
eMusic Debuts Rewards Program to Boost Subscriber Value
Austin
- Digital music service eMusic this week introduced a new A+R Access + Rewards
program, which it says will provide subscribers to its service with...
Nintendo Pushing DS as Educational Tool in Schools
London
- Nintendo plans to market its Nintendo DS handheld game system as an educational
and teaching tool in Japanese schools this year, legendary game designer
Shigeru...
Plastic Jungle Raises $7.4M for Online Gift Card Exchange
Mountain View,
Calif. - Plastic Jungle, the developer
of an online gift card exchange, said on Friday that it has raised $7.4 million
in its second round...