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BuzzFeed Valued at $1.5 Billion in SPAC Deal to Go Public,...
Variety reports: "BuzzFeed is going public in a deal with a special purpose acquisition company (SPAC), which will give the digital media company an...
Wattpad, Webtoon Merge Studios With $100M in Development, Production Financing
The Hollywood Reporter reports: "The Canadian storytelling app Wattpad has merged its film, TV and books studio with Webtoon Studios, the entertainment division of...
GameStop raises another $1.13 billion through stock sale
Gamesindustry.biz reports: "GameStop has raised more than $1 billion with its latest at-the-market equity offering program, the company announced today."
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Facebook Launches First Batch of Podcasts, Clubhouse-Style Live Audio Rooms in...
Variety reports: "Facebook is hoping users will be all ears for its new push into podcasts and social audio. Starting Monday (June 21), select...
Procter & Gamble Marketing Chief Urges Media to Help Madison Avenue...
Variety reports: "Marc Pritchard wants the media industry to help him find more of the people who are likely to be his best customers."
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Vungle acquires JetFuel
Gamesindustry.biz reports: "Mobile marketing company Vungle has announced the acquisition of influencer marketing platform JetFuel."
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The TV upfront marketplace is moving along at breakneck speed, and...
Digiday reports: "The 2021-22 TV upfront marketplace, accounting for some $20 billion or more in advertiser commitments laid down across linear, cable and streaming/connected...
NBCU CEO Sees Robust Demand in Upfront, but Offers No Details...
Variety reports: "The CEO of NBCUniversal said the company enjoyed robust demand in the TV industry’s upfront market, but offered no tangible details on...
Netflix Launches Its Own Online Store, Which Will Sell Exclusive Merch...
Variety reports: "Netflix has been selling its subscription products direct-to-consumer since it was founded more than two decades ago. Now the streaming giant has...
HBO Max’s Ad Plan: 5 Key Takeaways
Variety reports: "Over its nearly five-decade history, HBO has never run commercials. Now WarnerMedia, in a bid to maximize its streaming base, has rolled...
