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Marketers fret as Apple’s hardline stance on tracking gets firmer
Digiday reports: "Marketers continue to avoid Apple’s harsh reality of a world without individual tracking, but it’s getting harder to avoid the consequences of...
Media Ad Revenue To Surge 22% In 2021, GroupM Predicts, As...
Deadline reports: "Top media firm GroupM says it expects 22% growth in media ad revenue in 2021 compared with 2019 levels, excluding political spending."
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CNNPlus, Anyone? Cable News Preps For Streaming Future
The Hollywood Reporter reports: "Cable news channels are at a tipping point. Fox News, CNN and MSNBC are coming off a record-smashing news year,...
YouTube’s TikTok competitor Shorts will soon let users sample audio from...
The Verge reports: "Being able to sample audio from other users’ videos is one of TikTok’s greatest strengths. It allows memes to percolate across...
Disney, NBCU, Fox Start to Sell in TV’s Accelerating Upfront Market
Variety reports: "At least three of the nation’s big media companies are writing deals in an upfront ad-sales market that is moving more rapidly...
Skillz acquires Aarki
Gamesindustry.biz reports: "Mobile esports platform Skillz announced today that it has acquired mobile marketing platform Aarki."
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Etsy targets Gen Z shoppers with $1.6 billion Depop acquisition
The Verge reports: "E-commerce site Etsy, best known for selling handmade and vintage wares, is buying up a cooler, younger rival, UK-based secondhand shopping...
Will Apple Be the Next Tech Giant to Buy a Studio?
The Hollywood Reporter reports: "Amid a wave of M&A fever, will Amazon’s $8.45 billion takeover of MGM prompt its Silicon Valley rival Apple to...
Amid post-cookie confusion, Amazon plans to launch an identifier of its...
Digiday reports: "Amazon is hoping to use the identity vacuum Google has opened with its deprecation of the third-party cookie to suck up more...
Cheat Sheet: Shopify’s Shop Pay integration will share customer purchase data...
Digiday reports: "Yesterday, Shopify announced that it is expanding Shop Pay, its one-tap checkout solution, to Google. With that integration, Google will receive some...
