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‘Building that ecosystem’: Contextual advertising begins to sprout in CTV, OTT...
Digiday reports: "As the great cookie shakeup of 2021 pushes advertisers to invest in more contextual targeting, some of that momentum has begun to...
Instagram launches a new section for shopping product drops
TechCrunch reports: "Instagram today announced it’s adding a new feature to help connect online shoppers to product drops through its app. Drops, which are...
Advertisers, TV Networks Go to Battle Over Streaming Ad Rates
Variety reports: "Rob Master loves the idea of putting commercials into new Hollywood streaming hubs like Peacock, HBO Max and Paramount Plus. But he’s...
Netflix looking to “do more with interactive entertainment”
Gamesindustry.biz reports: "Netflix is reportedly looking to strengthen its games offering, which could take the form of a monthly subscription to a catalogue of...
AT&T CEO: WarnerMedia Spin Will Let Investors ‘Seize the Multi-Hundred-Billion-Dollar Opportunity’...
Variety reports: "AT&T CEO John Stankey positioned the proposed merger of WarnerMedia and Discovery as letting the companies — and their investors — better...
‘Go where their audiences are’: Why some brands are ‘prioritizing TikTok’...
DigiDay reports: "When it comes to influencer marketing some brands — particularly those targeting Gen Z — are starting to consider using TikTok creators...
Goodbye Primetime, Hello IP? Nine Key Takeaways From This Year’s Broadcast-Lite...
Variety reports: "The TV biz did its best to serve up the usual razzle-dazzle at this week’s virtual upfront presentations, tapping stars for extended...
Facebook, YouTube agree to voluntary anti-piracy measures with UK Creatives
Hypebot reports: "Backed by the UK government, British creative industries, along with several major social media services like Facebook and YouTube, have settled on...
Will 5G and Web 3.0 Usher in a New Copyright Crisis...
Variety reports: "In the ten years between 1999 and 2009, annual recorded music revenues in the U.S. (the world’s biggest market) collapsed from $14.6...
Polywork gets $3.5M to blend professional and social networking
TechCrunch reports: "Life is complicated and so — increasingly — is work-life. That’s the premise underpinning Polywork, a new professional social network founded by...
