marketing
Home marketing
Paramount Plus Leads Quarterly Gain Of 6M Streaming Subscribers As ViacomCBS...
Deadline reports: "ViacomCBS exceeded Wall Street earnings expectations in the first quarter, paced by the addition of 6 million global streaming subscribers."
Read more
ITV Revenues Up in COVID-Hit Quarter, With Advertising Forecast to Rebound
Variety reports: "U.K. broadcaster ITV increased external revenues by 2% in the quarter ending March 31, 2021, according to financial results released on Wednesday."
Read...
Twitter acquires distraction-free reading service Scroll to beef up its subscription...
TechCrunch reports: "Twitter this morning announced it’s acquiring Scroll, a subscription service that offers readers a better way to read through long-form content on...
Sinclair Broadcast Group Aims to Sell Ads Based on Impressions
Variety reports: "Sinclair Broadcast Group said Tuesday it intends to start selling its linear and digital ad inventory based on a “common impression-based currency,”...
Gray Television to Acquire Meredith TV Stations for $2.7 Billion
Variety reports: "Atlanta-based Gray Television has reached a deal with Meredith Corp. to acquire 17 TV stations for $2.7 billion."
Read more
Verizon Selling Yahoo, AOL and Media Assets for $5B to Private...
The Hollywood Reporter reports: "Verizon is exiting the media business. The telecom giant is selling Yahoo, AOL and the remainder of its Verizon Media...
Endeavor Stock Debuts on NYSE, Testing Investors’ Appetite for Independents in...
Variety reports: "Endeavor has made its entrance on Wall Street. Endeavor Group Holdings, home of UFC, WME and IMG, went public on Thursday with...
Facebook will spend $5 million paying reporters to join its local...
The Verge reports: "Facebook says it will spend $5 million paying local journalists on a new publishing platform. Reuters reported the news on Thursday,...
Mighty Networks raises $50M to build a creator economy for the...
TechCrunch reports: "Mighty Networks, a platform designed to give creators and brands a dedicated place to start and grow communities, has closed on $50...
Samsung pitches advertisers and streamers on ads that take over its...
Digiday reports: "Takeover ads are taking over the connected TV screen. Samsung will debut three new ad products to its smart TV platform that...
