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Will Sports TV Advertising Return to Pre-Pandemic Form?
The Hollywood Reporter reports: "When it comes to live television, there is perhaps no better sign of a normal spring than a full day...
Twitch continues to grow in Q1 2021, but YouTube Gaming is...
Gamesindustry.biz reports: "Streaming platforms Twitch and Facebook Gaming have seen considerable growth in the first quarter of 2021, but YouTube Gaming has stumbled."
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CAA Launches Initiative to Improve Representation in Entertainment
Variety reports: "Power agency CAA and its eponymous foundation have launched a new program to help storytellers accurately portray marginalized communities and sensitive social...
‘Creators Are Starting To See the True Value in Retaining Ownership...
Music Business Worldwide reports: "The DIY artist sector’s annual revenues grew 34.1% in 2020, generating $1.2 billion globally, according to trusted analysis platform Midia"
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Can “One Hulu” ad campaign boost service’s default service status?
nScreenMedia reports: "Disney is trying to convince streamers that Hulu should be their default service with a new ad campaign, “One Hulu.” But to...
Fast-Growing Meditation, Sleep App Calm Hires Netflix, TikTok Execs To Oversee...
Deadline reports: "Calm, the Los Angeles based mental-health focused company and eponymous app, has hired Netflix’s Monica Austin and TikTok’s Greg Justice as VPs...
The secret to publishing games overseas: Be more local than locals
Gamesindustry.biz reports: "For game developers and publishers, the current global games market is full of opportunities, with huge strides still to be made."
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Dentsu develops tool to address audience-based TV advertising’s patchwork problem
Digiday reports: "Traditional TV’s adoption of digital’s audience-based ad targeting is underway, but it remains ensnared by a lack of standardization. So ad buyers...
The Ringer, Gimlet Media Ratify First Collective Bargaining Agreements With Spotify
The Hollywood Reporter reports: "The Ringer and Gimlet Media unions have both ratified collective bargaining agreements with owner Spotify, the Writers Guild of America...
Facebook confirms ‘test’ of Venmo-like QR codes for person-to-person payments in...
TechCrunch reports: "Facebook confirms it’s testing a new QR code feature and payment links for use with Facebook Pay to make it easier for...
