marketing
Home marketing
Pepsi and Other Advertisers Back New Content to Lure Binge-Watchers
Variety reports: "Television commercials have long been one of the media industry’s surest bets — so much so that advertisers around the world dumped...
Activision Blizzard’s Call of Duty League Commissioner on Building Sports Teams...
The Hollywood Reporter reports: "Ahead of the first Major tournament, Johanna Faries talks highlights from the season so far and the goal to create...
Coinbase reveals $1.2 billion revenue in plans to go public
The Verge reports: "Coinbase has publicly filed paperwork to list its stock on the NASDAQ exchange, a huge step forward in the first major...
YouTube Adds New Controls For Parents Monitoring Tween And Teen Viewing
Deadline reports: "YouTube, which has faced fierce criticism for allowing inappropriate content into its dedicated kids area, is adding new controls designed to help...
AMC Networks Delivers Addressable TV Ads to Wider Audiences
Variety reports: "A media company known for giving new life to the undead is doing something similar to an advertising technology that many believe...
NBCU Plans to Close Window on Buying Local TV Ads Via...
Variety reports: "One of the nation’s most prominent TV companies intends to — finally — stop selling local commercials based on long-used TV ratings."
Read...
Spotify to Launch HiFi Option Later This Year, Paid Out $5...
Variety reports: "As part of a long presentation called “Stream On,” Spotify announced that it will be introducing a hi-fi option later this year,...
Snapchat Publishes New Data on the Rising Effectiveness of 6-Second Ads
Social Media Today reports: "With attention spans declining, and media consumption habits evolving, could 6-second video ads now be more effective than longer variants?"
Read...
YouTube to expand Shorts to the U.S., add 4K and DVR...
TechCrunch reports: "YouTube has a host of big product updates coming this year, and it just detailed a lot of them in a blog...
Nielsen Launches New Tool to Measure Diversity on TV
The Hollywood Reporter reports: "Gracenote Inclusion Analytics will provide content creators, distributors and advertisers with proprietary metrics, including an identity group’s share of screentime...
