marketing
Home marketing
IHeartMedia Buys Ad Tech Firm Triton Digital From E.W. Scripps For...
Deadline reports: "IHeartMedia said Wednesday it’s buying Triton Digital, a leading ad tech provider in the podcast and audio space, from E.W. Scripps Company...
Vevo Launches Moods, an Ad Product That Targets Users Based on...
Music Business Worldwide reports: "Vevo has launched a new curation product called Moods, designed to help advertisers target the platform’s users more effectively."
Read more
YouTube Launches Updated Sports Platform to Cater to Rising Demand for...
Social Media Today reports: "With interest in sports content rising on YouTube, the platform has today announced that it's updated its YouTube Sports platform,...
RTL Group Sells Video Ad-Tech Unit SpotX to Magnite for $1.2...
Variety reports: "European media giant RTL Group reached a deal to sell SpotX, its U.S. ad-tech subsidiary, to Magnite for $1.17 billion in cash...
HubSpot acquires media startup The Hustle
TechCrunch reports: "Marketing software company HubSpot is acquiring The Hustle, the business and tech media startup behind the popular newsletter of the same name."
Read...
Spotify Subscriptions Grew to 155m in 2020, Monthly Active Users Topped...
Music Business Worldwide reports: "Spotify published its financial results for Q4 2020 today (February 3), revealing that its global Premium Subscriber base grew to...
The High Cost of Chasing Netflix
The Hollywood Reporter reports: "NBCU’s Peacock and WarnerMedia’s HBO Max are touting notable subscriber gains but also forecasting billions in investment charges to establish...
Coinbase is going public via direct listing
TechCrunch reports: "Coinbase plans to go public by way of a direct listing, the company announced in a blog post today. The cryptocurrency exchange...
Robinhood Investing App Will Resume ‘Limited Buys’ of AMC, GameStop Stock...
Variety reports: "A surge of buying in stocks including AMC Entertainment and GameStop — triggered by activist retail investors on Reddit and other social...
Downtown Acquires Foundee Music Marketing Platform
Hypebot reports: "Downtown Music Holdings will acquire Found.ee, the music advertising and digital marketing platform."
Read more
