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Why ad buyers (and sellers) need to pay more attention to...
Digiday reports: "Like the proverbial tree falling in the forest, we all recognize that oftentimes the TV is on, but no one is in...
Salesforce to Buy Slack in $27.7 Billion Deal
Variety reports: "In the biggest tech deal of the year so far, Salesforce announced that it plans to buy Slack Technologies — provider of...
Super Bowl Advertisers Face a Tricky Playing Field
Variety reports: "Advertisers in next year’s Super Bowl are hoping they will get to party like it’s pre-pandemic 2020. Earlier this year, Fox Corporation...
Reddit reveals daily active user count for the first time: 52...
The Verge reports: "Reddit revealed that it now has 52 million daily users, and the number appears to be growing quickly. Reddit told The...
Facebook Nears Purchase of Startup Valued at $1 Billion
The Wall Street Journal reports: "Facebook Inc. is nearing a deal to buy Kustomer, a startup that specializes in customer-service platforms and chatbots, according...
Facebook Ads Could Be Reaching Saturation Point
The Wall Street Journal reports: "Facebook Inc.’s platforms are starting to feel like homes with too much furniture. It is getting difficult to move...
Wish, the world’s most-downloaded shopping app, has filed to go public...
Business Insider reports: "E-commerce startup Wish filed to go public on Friday, revealing that it made more than $1.7 billion in revenue during the...
ESPN “One App, One Tap” Marketing Campaign Kicks Off During Statistical...
Deadline reports: "ESPN has begun a marketing campaign with the tagline “one app, one tap” as a way to plug its centralized digital destination."
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BuzzFeed Buying HuffPost From Verizon Media
Variety reports: "BuzzFeed is acquiring HuffPost, the 15-year-old internet news outlet, in a stock deal with Verizon Media, the companies announced."
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How Wall Street Is Reacting to Cinemark-Universal Theatrical Window Deal
The Hollywood Reporter reports: "The deal provides "flexibility to the studio, while protecting theaters," says one analyst. It "improved upon the surprisingly short, all-encompassing...
