marketing
Home marketing
Streamer Haystack News Launches Live Channels, Including ABC News and CBSN
The Hollywood Reporter reports: "Just in time for the 2020 elections, advertising-supported streaming news provider Haystack News has launched 16 streaming channels for live...
There’s Never Been a Better Time to Play Video Games
The Verge reports: "2020 has been a bad year in almost every way. I don’t need to list the reasons. But one of the...
Comcast Outlines NBCU Restructuring Plan, Theme Parks Recovery
The Hollywood Reporter reports: "The restructuring of the TV and streaming business of Comcast's NBCUniversal featured prominently on the company's third-quarter earnings conference call...
Sony Merges Film and TV Marketing Under One Roof, Layoffs Planned
The Hollywood Reporter reports: "The studio becomes the first to consolidate the once-disparate divisions, offering a testament to the blurring of the line between...
UPlay Plus subscription service rebrands as Ubisoft Plus, expands to Stadia...
The Verge reports: "Ubisoft is overhauling its UPlay Plus subscription service with a new name — Ubisoft Plus — and launching integrations with both...
TikTok, E-Commerce Platform Shopify In Global Marketing Partnership
Deadline reports: "TikTok Tuesday unveiled a pact with e-commerce platform Shopify offering more than a million merchants on the platform a dedicated channel to...
Influencers’ Next Frontier: Their Own Live Shopping Channels
The Verge reports: "Carla Stevenné’s first live stream terrified her. As part of Amazon Live’s influencer beta group, she needed to find stuff to...
Snap shares jump 23% as Snapchat user growth and revenue beat...
VentureBeat reports: "Shares of Snap rallied 23% on Tuesday after the Snapchat messaging app owner beat user growth and revenue forecasts. This came as...
ViacomCBS Rounds Out Int’l Streaming Leadership
The Hollywood Reporter reports: "ViacomCBS’ ViacomCBS Networks International (VCNI) unit made three executive appointments on Wednesday to round out its new streaming leadership and...
Media Earnings Q3 2020: Investors Search for Signs of Recovery, Strategies...
Variety reports: "Media barons have long acknowledged that the future will be streamed. Over the coming weeks, as the world’s largest media and tech...