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MarketCast Acquires Data Science Firm Deductive To Help Hollywood Target Ad...
Deadline reports: "Leading Hollywood analytics firm MarketCast is buying Deductive (formerly Dativa), a big data service provider to U.S media and consumer electronics in...
New Data Reveals Music’s Importance to TikTok’s Gen Z Audience
Billboard reports: "Three years after the launch of TikTok, 52% of Generation Z (people ages 13 to 23) in the U.S. use a short...
Nielsen: U.S. Has 121 Million Homes With Televisions in 2020-2021 Season
Variety reports: "Nielsen estimates that there are 121 million home with televisions for the 2020-2021 TV season, a 0.3% uptick from 120.6 million last...
How Wall Street Views the AMC-Universal Theatrical Window Deal
The Hollywood Reporter reports: "Wall Street analysts on Wednesday weighed in on AMC Theatres' historic agreement with Universal Pictures that will allow the studio's...
Ad Spending to Drop 9.1 Percent Globally in 2020, 7.0 Percent...
The Hollywood Reporter reports: "Zenith says ad spending is "beginning to return" after the coronavirus pandemic hit and sees digital advertising attracting more than...
Hulu Study IDs 4 Types of Streaming Consumers
The Hollywood Reporter reports: "More than 90 percent of people ages 13-54 use at least one streaming service, a study from Hulu finds —...
App Annie: Mobile gamers broke app store records in Q2 2020
VentureBeat reports: "Mobile apps and game usage surged to the highest levels ever recorded — with games in particular scoring 14 billion downloads —...
Universal Music, Annenberg Inclusion Initiative Expand Partnership to Study Racial Inequality...
Billboard reports: "Universal Music Group (UMG) and the USC Annenberg Inclusion Initiative are expanding their partnership to study systemic racial inequality in the music...
U.S. Video Consumer Spending to Fall in 2020 for First Time,...
The Hollywood Reporter reports: "Analysts at MoffettNathanson are projecting that overall video consumer spending in the U.S. will, for the first time ever, decline...
Nielsen finds connected TV viewing remains higher than pre-COVID-19 levels, despite...
TechCrunch reports: "The significant increases in TV watching and streaming services that were seen during the COVID-19 lockdowns in the U.S. may represent the...
