Scherlis reports, "Even if you’re not certain what’s meant by the buzzwords “Virtual Reality” and “Augmented Reality”, you have surely heard their growing buzz. This year’s Game Developers Conference includes a two-day VR Developers Conference, and GDC’s Expo will feature at least 4 VR headsets and 70 VR games. While the game industry is consistently an early adopter of new interactive technologies, VR is already a multi-media phenomenon: a "virtual reality experience within Amazon Video" is in development, film festivals are featuring VR movies, and there’s a VR broadcast of the Coachella Music Festival. VR & AR are enjoying rapt attention from both industry press and general news media."