Insidr Music To Launch Direct-To-Fan Music Streaming App, Which It Claims Could Pay Artists ‘4,000% More Than Other Music Streaming Platforms’

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Music Business Worldwide reports: “A new music streaming app for unsigned artists called Insidr Music is set to launch this year and the startup claims that its direct-to-fan subscription model could see artists earn “4,000% more than other music streaming platforms”. Insidr says that it is inspired by the success of creator-centric platforms like Patreon and Substack, and takes aim at the gap in the market for artist-specific fan subscriptions, it said in a press release on Wednesday (January 24).”

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Your TikTok Feed May Soon Feature 30-Minute Videos

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Mashable reports: “TikTok went from short and sweet to YouTube-length videos a while ago. Now, the app may soon increase post limits again — this time to 30 minutes. The latest option, to upload a video lasting up to half an hour, was spotted by social media consultant Matt Navarra on the iOS beta version of the app in the UK, as reported by TechCrunch. The test comes right after TikTok upped its previous 10-minute maximum to 15 minutes, back in October 2023.”

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Twitch Expands Partner Program To Give More Streamers Access To Higher Revenue Shares

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Games Industry Biz reports: “Twitch has announced several changes to the way it pays streamers, suggesting that three times as many people who broadcast via its site will gain access to higher revenue shares. In a blog post attributed to CEO Dan Clancy, the company lays out three key alterations: the expansion of its Partner Plus Program, the removal of the $100,000 to its 70/30 tier, and changes to how the Prime Gaming subscription pays out for streamers.”

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Spotify Will Launch Its Own In-App Payment System For iOS Users In The EU

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Engadget reports: “Spotify will go through massive changes when the European Union’s Digital Markets Act goes into full effect on March 7. The audio streaming service says EU residents will finally be able to purchase a Premium subscription or upgrade from Individual to a Duo or a Family plan from within the app itself. Spotify hasn’t allowed users to pay for a subscription through Apple’s in-app payment system since 2016 and has long been a vocal critic of the 30 percent cut the iPhone-maker takes from app developers.”

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Universal Music Group To Launch ‘UMusicLift’ Hub For Music Startups

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Music Ally reports: “According to UMG’s SVP, digital innovation strategy and business development Kristen Cullen Bender, since her team was created it has evaluated more than 1,600 startups, and directly worked with 300 of them. She revealed the stats at our Music Ally Connect conference yesterday, during a panel session in which she also had a new initiative to announce. It’s called UMusicLift and is an online hub for music-related startups and their founders.”

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Roblox Opens New Creator Store To Speed Game Creation

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GamesBeat reports: “Roblox launched its Creator Store, a new digital store for creators that replaces the previous Creator Marketplace. The user-generated content platform said the goal of the Creator Store is to foster an ecosystem where creators can safely exchange high-quality assets and solutions including models, plugins, meshes, images, fonts, audio, and video that accelerate creation on Roblox.”

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Sports Music Licensing Company ClicknClear Inks Deal With Warner Chappell Music

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Music Business Worldwide reports: “ClicknClear, a specialist music rights tech and licensing company for performance sports, has struck a deal with Warner Chappell Music. The deal comes two years after ClicknClear struck a deal with Warner Music Group to license its catalog to the performance sports market. ClicknClear says that more than 1,000 publishers and labels use its platform, including Universal Music Publishing, Sony Music, Warner Music, BMG, Kobalt, Concord, Downtown, and “hundreds” of independents.”

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BeReal, Which Now Has 23M DAUs, Is Onboarding Brands And Celebs

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TechCrunch reports: “BeReal, a rising social media app that emphasizes authenticity, is making its first outreach to brands and celebrities. Starting February 6, brands and celebrities will be able to sign up as “RealBrands” or “RealPeople,” and fans can watch them share behind the scenes moments from their lives that they might not share elsewhere.”

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Netflix To Eliminate Its Basic, Ad-Free Subscription This Year

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CNET reports: “Netflix is making more changes to its subscription offerings and will completely phase out its cheapest basic ad-free option. The streaming giant announced the news in a letter to shareholders on Tuesday, saying it will begin with the UK and Canada in the second quarter. Subsequently, Netflix will eliminate the basic subscription in select regions where the ad-based version is available.”

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Palworld Overtakes Counter-Strike To Become The Second Most-Played Game Ever On Steam

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IGN reports: “Palworld’s astonishing launch success has grown further: it’s now the second most-popular game ever on Steam. Palworld posted an incredible 1,853,216 concurrent players on Steam today, January 23, a figure that sees Pocketpair’s controversial ‘Pokémon with guns’ crafting and survival game overtake Valve’s own Counter-Strike, according to SteamDB. Palworld, then, is second only to PUBG, whose remarkable Steam concurrents peak of 3,257,248 was set during the game’s glory days amid the battle royale boom.”

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