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Netflix Plans To Put Advertisers Into Interactive ‘Squid Game’ For TV...

Variety reports: "Before marketers can start putting their commercials into Netflix programs for the year to come, they’ll get to step into those programs...

YouTube Touts High-Profile Ad Formats Ahead Of Super Bowl

Next TV reports: "The Super Bowl is not just a big moment for television. With the big game approaching YouTube has a few new...

Netflix To Eliminate Its Basic, Ad-Free Subscription This Year

CNET reports: "Netflix is making more changes to its subscription offerings and will completely phase out its cheapest basic ad-free option. The streaming giant...

US Media Becomes Vevo’s Ad Sales Partner In Latin America

Music Business Worldwide reports: "US Media, an advertising company that connects brands to audiences in Latin America, has formed an advertising sales partnership with...

Disney ‘Shoppable’ Ad Format Enters Beta

Broadband TV News reports: "Unilever has joined a beta program launched by Disney that allows consumers to purchase items without disrupting the viewing experience....

TelevisaUnivision To Launch ViX Premium Tier With Ads

Next TV reports: "TelevisaUnivision said it plans to launch an ad-supported version of the premium tier of its ViX streaming service this year. The...

Prime Video Ad Tier Launching With Competitive CPMs

AdWeek reports: "Prime Video’s ad tier is on the way, and Amazon is trying to make advertisers and viewers an offer they can’t refuse....

NBCUniversal Rolls Out AI-Driven Advertising Tool One Platform Total Audience

The Hollywood Reporter reports: "Artificial intelligence is coming for TV advertising. NBCUniversal on Monday used CES to unveil the latest update to its One...

Walmart And Unity Team Up To Bring Immersive Commerce For Physical...

GamesBeat reports: "Walmart and Unity have partnered to integrated immersive commerce into games and apps. With it, players can buy Walmart physical goods from...

Amazon Prime Video Will Start Showing Ads On January 29th

The Verge reports: "Earlier this year, Amazon announced plans to start incorporating ads into movies and TV shows streamed from its Prime Video service,...