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With Nielsen Under Scrutiny, NBCU Wants to Build New Measurement System

Variety reports: "The TV industry has for decades relied on a single yardstick: Nielsen ratings. Now NBCUniversal has suggested it may have to accept...

Afterparty, A Blockchain Startup Led By Former Disney Exec David Fields,...

Deadline reports: "Afterparty, a decentralized offering that aims to strengthen ties between fans and creators, has launched a beta version of its events platform." Read...

Esports orgs and their sponsors focus on wholesome brand activations to...

Digiday reports: "To win over fans who are skeptical of corporate influence, esports organizations and their brand partners are rolling out activations that engage...

Interactive Virtual Concerts: music + gaming is now more than just...

Hypebot reports: "Pandemic accelerated growth in digital/virtual events also revealed strong Fornite fueled interest in new ways to combine two fan obsessions: music +...

Serenade Pledges To ‘Demystify’ NFTs With Eco-friendly Platform Launch

Music Business Worldwide reports: "Music tech company Serenade has launched a new NFT marketplace, which it says is artist and fan-centric, eco-friendly and 'aims...

TikTok Announces New Partnerships with Vimeo and Canva to Streamline Content...

SocialMediaToday reports: "TikTok has announced new partnerships with both Vimeo and Canva to provide more ways for marketers to build better campaign creative in...

As gaming influencers rise in prominence, their podcasts provide new branding...

Digiday reports: "Right now, everyone wants in on podcasts — including gaming influencers. For gaming and esports content creators who are well-established on Twitch...

Soccer media business Goal is exploring in-game commerce

Digiday reports: "Soccer — or football — media business Goal launched a virtual clothing line in the latest Fifa game. Next stop: in-game commerce." Read...

Sales meeting booking platform Kronologic nabs $20M

Venture Beat reports: "Kronologic, which is developing what it describes as a “calendar monetization” platform, today announced that it secured additional seed funding from...

Former Snap employees raise $9M for Trust, emerging from beta to...

TechCrunch reports: "Trust wants to give smaller businesses the same advantages that large enterprises have when marketing on digital and social media platforms." Read more