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Analytics Firm Whip Media Banks $50 Million, Promises New Tools for...

Variety reports: "Whip Media Group — formed by TV Time’s acquisition of Mediamorph last year — closed a new tranche of $50 million in...

Analysts Hope AT&T Earns Shed Light On HBO Max, Turner

Deadline reports: "AT&T Wednesday reports its first full calendar year financials after officially tucking up Time Warner. It’s been a tumultuous 12 months with...

Scroll launches its subscription offering ad-free access across 300 partner sites

TechCrunch reports: "After a long period of invite-only beta testing, Scroll is officially launching today, offering ad-free access to sites like BuzzFeed News, Business...

Streaming Bundle Philo Airs First Live-Action Commercial In New Brand Campaign

Deadline reports: "Philo, the sports-free streaming bundle that launched nationally a bit more than two years ago, is starting to run its first rolling-stock...

AppsFlyer raises $210 million to measure mobile marketing’s impact

VentureBeat reports: "AppsFlyer has raised $210 million in funding to accurately measure mobile ad spending and become a “democratizer” of mobile marketing. Mobile ad...

Google takes on AWS and Azure in India with Airtel cloud...

TechCrunch reports: "Google has inked a deal with India’s third-largest telecom operator as the American giant looks to grow its cloud customer base in...

Brands pursue millennials by engaging with esports and gaming

VentureBeat reports: "Esports has become a billion-dollar industry, but if it is going to get much bigger, then brands have to buy into it...

Google Parent Alphabet Set To Hit $1 Trillion In Market Value

Forbes reports: "Another tech behemoth is about to join the $1 trillion club, with the stock market value of Google parent Alphabet on the...

Pinterest details the AI and taxonomy systems underpinning Trends

VentureBeat reports: "Last December, Pinterest announced the launch of Pinterest Trends, a feature that reveals the past year’s most popular search keywords. Much like...

2020 Marketing Predictions For Retailers And Direct-to-Consumer Brands

Forbes reports: "Last year was a rollercoaster for the retail industry—ecommerce had the biggest holiday season ever in terms of total online sales and...