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SoundCloud Gets Moody With Its Latest Advertising Feature
Music Ally reports: "SoundCloud’s latest feature for advertisers? It’s a mood. Well, it’s mood targeting for ads anyway, enabling brands to target particular music...
Walmart To Enhance Media Business With $2.3 Billion Vizio Acquisition
PYMNTS reports: "Walmart and smart television maker Vizio entered into an agreement for Walmart to acquire Vizio for $2.3 billion. The acquisition would enable...
Netflix Plans To Put Advertisers Into Interactive ‘Squid Game’ For TV...
Variety reports: "Before marketers can start putting their commercials into Netflix programs for the year to come, they’ll get to step into those programs...
YouTube Touts High-Profile Ad Formats Ahead Of Super Bowl
Next TV reports: "The Super Bowl is not just a big moment for television. With the big game approaching YouTube has a few new...
Netflix To Eliminate Its Basic, Ad-Free Subscription This Year
CNET reports: "Netflix is making more changes to its subscription offerings and will completely phase out its cheapest basic ad-free option. The streaming giant...
US Media Becomes Vevo’s Ad Sales Partner In Latin America
Music Business Worldwide reports: "US Media, an advertising company that connects brands to audiences in Latin America, has formed an advertising sales partnership with...
Disney ‘Shoppable’ Ad Format Enters Beta
Broadband TV News reports: "Unilever has joined a beta program launched by Disney that allows consumers to purchase items without disrupting the viewing experience....
TelevisaUnivision To Launch ViX Premium Tier With Ads
Next TV reports: "TelevisaUnivision said it plans to launch an ad-supported version of the premium tier of its ViX streaming service this year. The...
Prime Video Ad Tier Launching With Competitive CPMs
AdWeek reports: "Prime Video’s ad tier is on the way, and Amazon is trying to make advertisers and viewers an offer they can’t refuse....
NBCUniversal Rolls Out AI-Driven Advertising Tool One Platform Total Audience
The Hollywood Reporter reports: "Artificial intelligence is coming for TV advertising. NBCUniversal on Monday used CES to unveil the latest update to its One...
