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Shopify And YouTube Expand Video Offering To More Merchants
PYMNTS reports: "Thousands of additional brands that use Shopify can now make their products available for creators to tag in shopping-related videos on YouTube....
Netflix Touts 150 Percent Increase In Ad Sale Commitments This Upfront
The Hollywood Reporter reports: "Netflix saw a more than 150 percent increase in ad sales commitment after this year’s upfront, compared to last year,...
Fox Nears Sell-Out Of Super Bowl Ads Before End Of Summer
Variety reports: "Fox Corp. is on the verge of scoring a massive touchdown for Super Bowl LIX, even though kickoff is a little less...
TikTok Establishes New Deal With Amazon To Facilitate In-App Purchases
Social Media Today reports: "TikTok’s still trying to get people to buy more things in the app, this time via a new integration with...
ReachTV Working With Transmit To Create Ads In Live Sports
Next TV reports: "Streaming network ReachTV said it is working with tech company Transmit to create new advertising formats during live sports events. Transmit’s...
Toei Animation’s ‘Hypergalactic’ Gets Fan Engagement Boost From Spaceport, Roblox, And...
Variety reports: "Popular gaming platforms Roblox and Fortnite will be key marketing platforms for the launch of Toei Animation’s upcoming English-language film “Hypergalactic.” “Hypergalactic”...
Microsoft Is Removing Ads From Skype
The Verge reports: "Microsoft is making Skype ad-free in an update that will rollout to users across all platforms soon. The update also includes...
Paramount Advertising Launches Self-Service Platform For Smaller Businesses
Next TV reports: "Paramount Advertising said it launched its self-serve ad buying platform, designed to attract more ad dollars from small and mid-sized businesses...
Global Ads Lift Entertainment And Media As Game Industry Recovers |...
GamesBeat reports: "Despite economic headwinds, technological disruption and increased geographic and industry competition, the global entertainment and media (E&M) industry grew in 2023, with...
Sling TV Puts Ads Over Your Screen When You Pause
Cord Cutters News reports: "Today DISH Media announced that it is adding new Pause Ads on your screen when you pause live video on...