Los Angeles – Google’s (NASD: GOOG) share
of the U.S.
search market grew in December, while Microsoft’s (NASD: MSFT) Bing’s popularity fell a bit,
according to data from measurement firms Experian Hitwise and Nielsen.

According to Hitwise, Google took 72.25% of the market in December, followed by
Yahoo (NASD: YHOO) (14.83%), Bing (8.92%) and (2.54%).

Nielsen’s figures show Google
with 67.3% of the search market, compared to Yahoo (14.4%), Bing (9.9%) and (1.7%).

Both firms noted that Google increased its search share in
December, while Bing was seen as losing the most ground to its competitors.


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