Los Angeles – Google’s (NASD: GOOG) share
of the U.S.
search market grew in December, while Microsoft’s (NASD: MSFT) Bing’s popularity fell a bit,
according to data from measurement firms Experian Hitwise and Nielsen.
According to Hitwise, Google took 72.25% of the market in December, followed by
Yahoo (NASD: YHOO) (14.83%), Bing (8.92%) and Ask.com (2.54%).
Nielsen’s figures show Google
with 67.3% of the search market, compared to Yahoo (14.4%), Bing (9.9%) and
Both firms noted that Google increased its search share in
December, while Bing was seen as losing the most ground to its competitors.