Beijing – Chinese video
portal Youku on Wednesday announced the launch of a new copyright
identification management platform, calling it "the first of its kind in China."
The company said it plans to "embark on content acquisition on an
unprecedented scale" this year, and that the new system will
"accelerate the industry’s movement toward legitimate content."
"Trial operation of the copyright identification system has already begun
for European and American audio-video copyright holders," said Yao Jian,
Youku’s chief technology officer. "Following this initial stage of
operations, we will continue to improve and perfect the system, making it more
efficient and more convenient to use."