– BlueKai, a provider of data related to online advertising for marketers, ad
networks and publishers, has raised $21 million in a third round of funding,
led by GGV Capital.
Previous backers Redpoint Ventures and Battery Ventures
Seattle-based BlueKai’s data exchange aggregates shopping
and research activities across the Internet from over 200 million shoppers.
include the top 10 U.S.
online ad networks.
The company will use the new funds to deploy new APIs and
real-time systems for its customers.