New York
– IMO Entertainment, a start-up founded by former Sony (NYSE: SNE) Music and Columbia
Records head Don Ienner, on Wednesday launched a preview of its flagship
product, an embeddable content player with social and monetization features.

IMHO player "enables users to communicate with friends, make content
recommendations, share experiences and purchase merchandise associated with a
wide range of content," and features a ‘hybrid’ platform that lets users
pay for access to content with either cash or by viewing advertising.

company launched a preview of its technology on Melodeo’s nuTsie service and online
music platform, and is conducting public scalability tests with
various media content with Facebook users before a full open beta test is
launched in the spring.

The IMHO player will offer music from digital
distributor The Orchard; Web radio powered by nuTsie; casual games from
RealNetworks; and over 1,600 films from Sony Pictures, Warner Bros., Lionsgate,
Paramount and others via a distribution deal with Film Fresh.


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