– Delivery Agent, a provider of e-commerce services for major entertainment
properties, said on Thursday that it has acquired Hollywood-based Billion
Dollar Babes, which produces multi-designer "insiders" sales events
and in cities worldwide and on the Web.
Financial terms of the deal were not
Delivery Agent said that the acquisition will allow it to introduce
entertainment-based private sales as a new marketing channel and revenue stream
for its clients in the media and entertainment and retail industries.
know that entertainment sells," said Delivery Agent CEO Mike Fitzsimmons.
"The combination of Delivery Agent’s partnerships with top entertainment
companies and Billion Dollar Babes’ deep roots in Hollywood and expertise in private sales
gives us a unique advantage to create a new type of private sale that’s sure to
drive tremendous growth in the category."
Delivery Agent said that it will
work with clients to create limited-time private sales featuring designer
fashions and accessories, consumer electronics, travel and home furnishings
tied to entertainment.