New York
– Media measurement firm Nielsen on Thursday filed with the SEC for an initial
public offering that aims to raise up to $1.75 billion. J.P. Morgan Securities
and Morgan Stanley have signed on as underwriters.
Nielsen was acquired in 2006
for $10 billion by an investor group that included AlpInvest Partners, The
Blackstone Group, The Carlyle Group, Hellman & Friedman, Kohlberg Kravis
Roberts & Co. and Thomas H. Lee Partners.
The past year has seen Nielsen
divest many of its publications, including The Hollywood Reporter and
Billboard.
The company reported $4.8 billion in revenue and $1.3 billion in
earnings in 2009.
Nielsen plans to use proceeds from the offering to repay debt
and for other purposes.
Related Links:
http://snipurl.com/x1k28
(SEC filing)
http://snipurl.com/x1kmd
(WSJ)
This is just to try keep them alive, they are total dinosaurs in Digital media !