Palo Alto, Calif. – Facebook announced this week that it has
decided to do away with its Gift Shop, a virtual store where users could purchase
"drinks" or birthday cakes that appeared on gift recipients’
profiles. "We made the decision after careful thought about where we need
to focus our product development efforts," Facebook product manager Jared
Morgenstern wrote on the company’s blog. "We’ll be able to focus more on
improving and enhancing products and features that people use every day, such
as Photos, News Feed, Inbox, games, comments, the ‘Like’ button and the Wall."