Tel Aviv, Israel – Adsmarket, a performance-based online ad
network based in Israel, has raised $17 million in new financing from Viola
Private Equity, TechCrunch reported.
The deal will see Viola exchange $12
million for 21% of Adsmarket’s shares; the remaining $5 million will be
invested in operations.
Founded in 2006, Adsmarket employs 140 people and will
see an estimated $80 million in sales this year.