Espoo, Finland – Nokia (NYSE: NOK) announced on Friday that it will
acquire Motally, a provider of mobile analytics based in San Francisco.
Financial terms of the transaction were not disclosed.
Founded in 2008, Motally
has raised $750,000 in financing, from BlueRun Ventures and Ron Conway.
The
company’s mobile analytics service offers in-application tracking and
reporting, designed to help mobile developers understand how users engage their
applications.
Nokia said the service will be adapted for Qt, Symbian, Meego and
Java developers, and continue to serve its existing customer base.
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This acquisition makes a lot of sense. Device makers need to prove why developers and publishers should use their devices. What are users actually doing with the phone? Are they using the features and functionality, or are they just downloading them? A good analytics package will provide these answers – and a lot more.
Why wouldn’t other manufacturers do the same thing? If mobile is about connecting more deeply with consumers, wouldn’t they want the tools to ensure that they’re actually doing just that?
Seems to me that we need less mobile hype and a lot more proof. And Nokia took a big step in this direction. Smart move.