Reston, Va. – comScore (NASD: SCOR), a provider of Internet audience
measurement services, said on Wednesday it has paid $36.7 million to acquire
Netherlands-based Nedstat, a developer of Web analytics and video measurement
tools.
comScore said the deal immediately expands its presence in several
European markets, and also bolsters its platform providing a holistic view of
digital consumer behavior.
Magid Abraham, comScore’s president and CEO, said
Nedstat’s platform will help his company "deliver substantial additional
value to clients, expand existing customer relationships and broaden the scope
of our addressable market by adding new and unique digital business
analytics."
Nedstat’s products and services are designed to help marketers
improve the effectiveness and profitability of online marketing programs.
Clients include Electrabel, Europcar, Panasonic, Renault, Repsol and Wolters
Kluwer, as well as numerous television organizations throughout Europe.
Nedstat
will operate as a unit of comScore, with CEO Michael Kinsbergen helping in the
transition and joining comScore’s advisory board.
Both Fred Appelman, Nedstat’s
CTO, and Michiel Berger, its co-founder and chief innovations officer, will remain
in senior strategy and technology roles.
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