Redmond, Wash. – Microsoft (NASD: MSFT) said on Thursday that its
"Halo: Reach" title for Xbox 360 generated $200 million in global
sales during its first day on sale Tuesday, Reuters reported. The sales figure
for the prequel to the original Halo tops any opening release for a video game
or movie so far this year.
The basic version of the game sells for $60;
Microsoft is also selling special editions of the game for $80 and $250, as
well as a bundle that includes a special Xbox 360 and the game for $400.
‘Halo: Reach’ numbers tell me is gamers are there," Phil Spencer,
president of Microsoft Game Studios, told Reuters.
"They are willing to
buy the great experiences when they come out. In fact, that we are exceeding
‘Halo 3’ numbers out of the gate tells me that the industry is in a healthy
"Halo 3" generated $300 million in sales during its
first week on sale; the Halo franchise has to date sold over 34 million units