New York – Invidi Technologies, a developer of addressable
ad technology for television, announced on Tuesday that it has received an
investment from NBC Universal (NYSE: GE).
While the amount was not disclosed, The Wall
Street Journal quoted an NBC Universal spokeswoman who characterized the investment
as "small."
New York-based Invidi’s technology allows for the sending
of multiple commercials targeted to specific audience segments watching a
single program.
The company has distribution agreements with DISH Network,
DirecTV and Verizon, and its technology has been tested by Comcast.
Other
Invidi backers include Google, Motorola and GroupM.
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(WSJ)
Invidi Sux….their name suppose to be Finvidi….hahahha …. Bunch of lazy *ucking lazy shit manager works there.