New York – Spending on mobile advertising in the U.S. will
grown from $797.6 million this year to $5.04 billion in 2015, according to a
report from mobile ad firm Smaato.
The firm notes that the U.S. now counts over
300 million active mobile subscriptions, almost one-third of which use their
mobile phone to browse.
The U.S. is the second-largest mobile ad market, behind
Japan, which is expected to see over $1 billion in mobile ad spending this
year.
Smaato added that the current average mobile ad campaign spend is between
$75,000 and $100,000 in the U.S. — much higher than in other countries.
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