Bethesda, Md. – Knewco, a developer of in-text advertising
technology aimed at helping advertisers more accurately target potential
clients, has raised $1 million in new equity funding, according to a filing
with the Securities and Exchange Commission (SEC).

The newest tranche increases
the company’s current funding round — which it began raising in July — to
$2.2 million, with a goal of $2.6 million. Three undisclosed investors have
taken part, so far.

Launched in 2006, Bethesda, Md.-based Knewco is the
operator of KnowNow, a service that helps advertisers target relevant content
to readers of online publications based on the concepts on the page, instead of
just keywords.

The company last
year raised nearly $2.7 million in its second round of funding, led by Omni
Capital Group. Other investors include GIV Venture Partners and Alfred
Berkeley, the chairman of Pipeline Trading and former president of the Nasdaq
Stock Market.


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