Palo Alto, Calif. – Facebook is preparing to launch a third-party
comments system in coming weeks, which could potentially be used by bloggers and news sites to
manage their reader comments, CNET reports.

Facebook already allows
publishers to integrate social elements into their comments systems, where
users can login via their Facebook accounts to comment, and make their comments
on other sites appear as Facebook status messages.

It’s unclear how popular
such a service would be, given the general ability for users to comment
anonymously on blogs and news sites, and Facebook’s reliance on real-world

A source told CNET the new Facebook comments system may permit
login via Google, Yahoo or Twitter IDs.

"Based on feedback from developers
about ways to improve our existing comments plugin, we’re testing an updated
plugin that leverages authenticity and social relevancy to increase
distribution," Facebook said in a statement.

The company added that it is
currently testing the new plugin on its Facebook Blog and Developer Blog.


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