Washington – A report published by Business Insider on Monday explores the circumstances that led Chicago-based Groupon to spend $3 million on a last-minute ad during the second-half of the Super Bowl.
The blog reports that D.C.-based rival LivingSocial gained 5 million subscribers in January after offering a half-price gift certificate to Amazon.com, tripling Groupon’s subscriber growth for the month.
LivingSocial then purchased a last-minute ad on the Super Bowl pre-game show, further forcing the issue.
The full story — complete with video of both ads — is available at the link below.
Related Links: http://tinyurl.com/4oqar67 (Business Insider)