Washington – A report published by Business Insider on Monday explores the circumstances that led Chicago-based Groupon to spend $3 million on a last-minute ad during the second-half of the Super Bowl.

The blog reports that D.C.-based rival LivingSocial gained 5 million subscribers in January after offering a half-price gift certificate to, tripling Groupon’s subscriber growth for the month.

LivingSocial then purchased a last-minute ad on the Super Bowl pre-game show, further forcing the issue.

The full story — complete with video of both ads — is available at the link below.


Related Links: (Business Insider)


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