Dallas – DG, a provider of digital media services to the advertsing, entertainment and broadcast industries, announced on Thursday that it will acquire MediaMind Technologies, a provider of digital ad services.
DG will offer $22 per share in cash for MediaMind, in a transaction valued at $517 million that includes $100 million in cash on MediaMind’s balance sheet.
“This is a game-changing transaction that provides DG with an unmatched global footprint, broad customer reach and an innovative platform in television and the fast-growing online advertising market,” said Scott Ginsburg, chairman and CEO of DG.
“MediaMind’s online business excels in rich media and fits well with our unparalleled distribution platform for high value broadcast content – enabling advertisers to most effectively connect with audiences globally.”
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