San Francisco, Calif. — U.S. consumers purchased an estimated 1.75 million Blu-ray 3D discs at retail in its first 12 months on the market, while another 1.7 million units were sold as part hardware bundling deals, according to data from IHS Screen Digest.

From June 22, 2010 to June 21, 2011, nearly 1.59 million BD3D films were sold in the U.S., bringing a total of 1.75 million units being sold in retail.

“Consumers are finding that 3D is one of the most fun concepts in home entertainment since color television, providing true three-dimensional pictures right in their living room. Once they have 3D in the home, they love it and are hungry for content, snapping up BD3D movies as soon as they become available. Sales reached this high level despite the fact that the number of BD3D titles on the market was relatively small compared to non-3D Blu-ray,” Jan Saxton, IHS Screen Digest senior analyst, film entertainment, told Home Media Magazine.

Standard Blu-ray discs showed 363,000 in sales in 2006 while 507,293 3D Blu-ray discs were sold in 2010 — a higher figure that the IHS finds promising.

The growing number of featured film titles that are 3D, along with the rise in 3D-capable televisions, indicates sales will continue to accelerate in the second half of this year.

These figures are likely to show a spike when the highly anticipated 3D version of Avatar becomes available for the home viewing market, as GamerLive.TV observed.

Related Links: (GamerLive.TV) (Home Media Magazine) (IHS Screen Digest Report)