San Francisco, Calif. — Mobile entertainment agency Skyrockit announced Tuesday that it has raised $2.6 million in a new funding round led by Intel Capital, with participation from Asuka DBJ Partners and investor Mark Kingdon.
The company plans to use the funds to expand the company’s products and services and to hire new talent.
Skyrockit is perhaps best known for its Virtual Zippo Lighter, which has more than 16 million users worldwide, and Romplr, its music remix platform for licensed music by popular recording artists.
Skyrockit works directly with brands and agencies to create mobile products, campaigns and fan engagement opportunities that marry entertainment, advertising and technology. Among these are the EMF reader for A&E’s Paranormal State; the “Postcards from the Future” app for Intel, and the BlackBerry app for NBC’s The Biggest Loser.
Since its launch, the company reports having generated more than $300 million in revenue with 100 million pieces of its content being consumed.
Skyrockit was known as Moderati until February 2010, when it focused its services on meeting the mobile experience needs of media, distribution and brand partners.